Hosted by ENGINE’s Head of Influencer Strategy, Gemma Glover, the next episode in our Sofa Sessions series will be looking at how the global pandemic has unleashed an online fitness phenomenon and discussing whether the industry will be forever changed?
While most businesses have been negatively impacted by the world’s health crisis, the fitness industry continues to flourish. According to Instagram, the number of at-home workouts posted on its platform has increased more than five times since lockdown, with the likes of Joe Wick’s online classes attracting over 800K live viewers and club workout creator Les Mills seeing a 900% increase in its home workout sessions and sales of fitness equipment shooting up by 55%.
The fitness influencers have adapted fast and are thriving in lockdown living, but how long will it last and what does the future hold for the fitness industry?
We'll be hosting another hugely impressive line-up. Joining Gemma - safely from the comfort of their own sofas - will be:
- Carly Rowena - Personal Trainer, Health and Fitness Influencer
- Mark Brennan - Trainer and Marketing Manager for Psycle
- Danielle Peazer - Fitness / lifestyle influencer and business owner (Peazer Method)