TikTok has taken social media by storm but is it really a place for brands? The answer is a resounding yes, providing you use it in the right way.
TikTok was heralded as the social media sensation of lockdown and in this episode of Sofa Sessions we’ll take a look at how brands and content creators are using TikTok to best effect. Our expert guests will share their experience and expertise of its newest innovative features, look at how and why TikTok took social media by storm in 2020/2021 and why it’s fast becoming one of the most successful media channels for brands.
Back in August 2020, TikTok hit 2 billion global downloads to become the 4th most downloaded app, with users spending an average of 13.3 hours per month on the app. The market expects the platform to hit (almost) 1bn users this year where it will join Facebook, YouTube, WhatsApp, Messenger, Instagram and WeChat in the 1bn club, and rank as the 7th most used social network in the world.
While TikTok doesn’t exclude the opportunity for delivering serious messaging its success however lies in content that is engaging, creative and entertaining, and let’s not forget the power of its algorithm! With everything from food to fashion, pranks to pets and the numerous trending dance challenges, one of the many reasons TikTok grew so rapidly during lockdown was that we were all stuck at home and in need of some silly fun. TikTok and its creators delivered this to us in spades.
Engine’s Head of Influencer Strategy, Gemma Glover, shares the sofa with another expert panel where they'll delve deep into how the platform has developed over the past year and how marketing teams can best work with content creators to promote their brand.
- Gemma Glover, Head of Influencer Strategy, Engine
- Holly Harrison, Fashion & Retail Brand Partnerships, TikTok
- Sarah Whelan, Global Consumer Marketing Manager, Dr Martens
- Ben James, Content Creator
- Ola Pelovangu, Content Creator